CASE STUDY

Legacy Corporate Technology Center Transformed for the Modern Working Style

Colgate-Palmolive

Branded Environments, Renovation, Design Interiors

Vinyl Wrap Column, Painted Soffit Welcome Back to Colgate Graphic with white signature panel. Employees would sign the column upon their first day back.

A branded environment is much more than just putting a logo on the wall or painting in your brand colors. It’s creating an experience for anyone who enters the workplace. 

Colgate Palmolive wanted to welcome their employees back into the workplace after the pandemic, so we developed a comprehensive solution for them.

Front Lobby Renovation: Newly designed reception desk with branded material selections, dimensional sign, vinyl flooring, wall covering and dimension wall sign representing Colgate’s global presence.

This “Return To Work” initiative included updating the lobby space with new rugs, designing a greeting desk, and selecting furniture to align with the brand.

This gave the space a clean, modern feel and reinforced the brand image and colors.

With welcome messages and new graphics to create private meeting spaces, the employees were inspired to reunite with their team members over a common mission.

Atrium transformation. 2 Sided Product Banner/Flags celebrating new development and launch of the latest products.

Conference Room window “Bus” graphics with Welcome Message and Product Silhouettes visually connecting this area to the other entrances. Custom Area Rugs and Furniture & Material Selection connecting the corporate branding standards. Brand Wall above Stairs.

In the atrium, banners were hung to connect the employees with the products they produce to motivate and instill pride.

This newly transformed and branded entryway included fabricated metal signage featuring welcome back messaging to all the product groups as well and newly developed and featured products from each product line. The walking ramp has product panels on each side meant to obscure the view of the maintenance and dock areas.

Even industrial entry spaces like the loading docks had their safety railings painted in brand colors, panels of products displayed, and welcome signage to reinforce the brand image. 

This transformation helps evoke emotions and responses from everyone in the space to reinforce brand awareness, loyalty, and differentiation.

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